This is an easy-to-use guide to digital marketing filled with frame works, real-life case studies and examples.
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In this book I have divided the subject matter into three sections : Introduction to digital marketing, application of key concepts and monitoring the progress.
This section covers the importance of defining your goals for digital marketing, understanding your competition, and identifying your unique value points. It also highlights why digital marketing is a powerful and essential tool in today’s fast-changing business landscape.
In this section, the focus is on executing a strategic marketing plan. You learn to craft compelling stories, choose the right channels, and deploy them for SEO, social media advertising, remarketing, messaging, influencers, public relations, marketplaces, and emerging media.
This section talks about scaling your business and staying ahead of the curve. From tracking performance metrics to automating workflows, and embracing emerging trends, it then steps into talking about the ultimate level Artificial Intelligence. Learn how to use AI tools to simplify, accelerate, and future-proof your digital marketing journey.
You should not miss out on this book if you are:
