If you are living, breathing and sleeping by social media feeds, by now you know that influencer marketing can be huge for a brand. There is often a sense of aura, fancy and an elite influence associated with this form of new-age marketing mode that makes one smitten by its effect! Well, ditch all confusion as the year-end approaches and stay positive. Brands across industries are prepping up with their marketing efforts to cater to the needs of the holiday shoppers, seamlessly.
If you want to tap into the buying potential of the shoppers egged on by the holiday shopping frenzy, collaborating with influencers can be one of the wisest moves. Thinking why collaborate? You can:
Selecting the Right Influencers
How do you go about putting your influencer collaboration plans into effect? Choose the right partner carefully for collaboration. When screening influencers, do your homework to find whether the audience of the influencer that you have filtered to freeze, aligns with your target demographic. The engagement rates are worthy of noting and use of impactful, relevant content matters. There are micro-influencers and mega-influencers. Making the right and cost-effective choice that is in sync with your brand’s personality will help in fostering authentic connections.
Since we are talking about the year-end campaigns, your brand and marketing efforts need to stand out to make a mark.
Keep an eye on the influencer’s content style and how it can resonate with your brand’s voice.
In the year-end campaigns, exciting offers and promotional business messages will rain! To build strong connections and to offer value and authenticity so that your products can have higher chances of conversion, choose influencers that connect with a much wider audience.
Making the Most of Social Platforms
The social media platforms have varied strengths and you have to up your marketing game based on your campaign’s feel and purpose. Go for a mix of marketing efforts for better reach and exposure.
Are you looking for immediate engagement? Tap the potential of Instagram stories to highlight newsy sales info, to showcase glimpses of your behind-the-scenes prep or for flashing limited edition products.
Go for the long-trusted YouTube to showcase in-depth reviews and well-designed, attractive videos to attract audience.
TikTok and crazy videos have a history of making all things go viral and holiday-themed content promoted by the right influencer can bring in greater moolah for you. Why not give it a shot?
So, when your brand’s message or sales news cross paths with different social media platforms- the right collaborators help in maximising the reach of your diverse audience and you can definitely hope for a conversion boost!
For instance, Huda Beauty, the top beauty brand owned by Huda Kattan, collaborates with bite-sized influencers as well as biggies and celebs to promote its products. It has a varied audience belonging to different demographics. A recent YouTube podcast between two beauty brand owners Kattan and Katrina Kaif where they talked about beauty, brands and more has gained a lot of mileage. And it is definitely a smart way to gain brand traction, followers, prospective customers and more.
From 2015, Calvin Klein has been playing it smart, roping in Justin Bieber, Lara Stone to promote Calvin Klein products with the viral hashtag #MyCalvins still going strong. From YouTube influencers, fashion bloggers to a host of influencers over the years- all have strongly fuelled Calvin Klein audience growth and social media engagement rate overwhelmingly. Calvin Klein has handsomely scored big with influencer marketing.
Emotions Matter!
Emotions count big time. When you have a story or a message in hand duly dipped in emotions, you have a recipe for success. The holiday season is laced with emotions and you have to focus on your brand’s storytelling element.
Influencers can connect, engage and attract a wide segment of the target audience with their followers on a personal level. So, when influencers successfully weave authentic and emotional narratives in sync with your brand’s holiday campaign theme, chances of tasting success are definitely on the cards.
You, as the brand owner, should work closely with influencers to create time-sensitive business messages. When you have influencers on your stride, they can spell out urgency and excitement to the audience- may be in redeeming a discount code to gain ample benefits. Messages like enjoying the privilege of accessing a promo code is only exclusive to the followers of an influencer, can work wonders. Such strategies can elicit response and drive action from their audience.
You must keep an eye on how each campaign is performing- from the ROI to audience growth to assessing the success ratio of the collaboration- you must decide on the strategies and marketing efforts ahead.
Wrapping Up..
Influencer collaborations can make or break the year-end campaigns for your brand. Create a brand buzz, drive engagement and make way for better conversions as the right influencers can ensure your holiday campaigns stand out in any niche in an operating business domain. Tap into the emotions and festive flair in style with influencer marketing done right by your chosen collaborators.
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