Customer is God – Our forefathers have been saying this for years. So, as businessmen, it is nothing but obvious for us to be customer centric in every possible aspect where we are at touch-point with them. The key to your approach is the way you communicate with your customers. You have to make them feel special in every interaction. And with these changing times, it’s not only about making them feel special, but also empowered. It’s about educating them, and about entreating them. As I say always, your communication to your customers has to be a LIE: Learning, Informative or Entertaining. In this fast paced world, customer preferences and expectations are changing at lightning speed. You have to have right process and systems in place to be able to get data on their changing taste and preferences. Only then can you do the right things to meet their expectations. Agree? If you understand this, you have got more than half of your success formula ready to maximize your profits from digital platform. Happy reading, folks!
