As a business owner when someone tries to explain about SEO do you get uncomfortable as is way too technical for you and you are like I am better off the way I am!. Basically it is the fear of unknown that scares you. But as a business owner you got to understand atleast the basic concept. Are you with me? If so, lets try and understand the basic concept and win over the unknown for once and for all. So basically SEO is a process by which your website shows up on top of the search results when a user is searching on Google for a keyword which is relevant to your business. It is driven by n number of factors but if I were to sum up it boils down to two core concepts – Authority and Relevancy. Let me explain these two words by an example. Suppose you are slogging on the nets or you have enrolled into an acting institute to make it big as a cricketer or as an actor. You working day in and day out but you are not getting noticed by the selectors or by a film producer. Suddenly, you get a strong reference in CMO office and Mamta Banerjee, the CM of West Bengal in one of the press releases talks about you as the next big upcoming cricketer or actor. What do you think will happen to your career in days to come, you will certainly be noticed by selectors or production houses. Right? That my friend is the concept of authoritative link in context to SEO. Now imaging you get a mention from Sourav Ganguly or by Shah Rukh Khan as the upcoming sensation in the world of cricket or film industry. What do you think will happen then? You are certainly going to make it to cricket team or perhaps in Ranji Trophy for sure! In other example by a big production house or by a regular film production house for sure because a person from that industry referred you/mentioned you in his talks. That my friend is the concept of Relevancy or relevant link in context of SEO. So basically your website needs to get authoritative and relevant link backs from other websites which are credible and relevant to your business. This will boost your ranking on search engine results.
